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Sr. Director, Customer Marketing

Burlingame, California · Go-To-Market · Full-time
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About Lyra Health
Lyra is transforming mental health care through technology with a human touch to help people feel emotionally healthy at work and at home. We work with industry leaders, such as Morgan Stanley, Uber, Amgen, and other Fortune 500 companies, to improve access to effective, high-quality mental health care for their employees and their families. With our innovative digital care platform and global provider network, 10 million people can receive the best care and feel better, faster. Founded by David Ebersman, former CFO of Facebook and Genentech, Lyra has raised more than $900 million.

The Role
Lyra is building an unprecedented community of customers who take an active role in building workforce mental health and offering employee benefits that support personal wellness. Lyra customers are industry leaders who regularly share perspectives with peers and business leaders to promote organizational and individual strategies for mental health care. The Sr. Director of Customer Marketing leads Lyra’s incredible team of professionals who work with our customers to promote workforce wellness, evangelize individual mental health care to employees, and advocate for mental health strategies around the world. 

The Sr. Director of Customer Marketing is responsible for the strategic direction and leadership of our Customer Marketing, Member Marketing, and Customer Advocacy teams. These teams work closely with our customers on tailored workforce mental health campaigns, communications, and engagement programs that support resilient workplaces and help individuals access care. This leader is also responsible for Lyra’s customer community and advocacy team, bringing together HR and business leaders from around the world to share insight and promote mental health as an essential component of organizational wellbeing and company performance. 

We are seeking a Sr. Director of Customer Marketing with a demonstrated track record for building strategic communities internally and externally, strong team orientation, and deep understanding of both b2b and b2c marketing approaches.

Responsibilities

  • Bring a global, local, culturally-responsive approach to all aspects of customer marketing, member marketing, and advocacy programs.
  • Work with Lyra Product, Services, and Go-to-Market leaders to design and establish programs that support customers’ mental health benefit and workforce wellness goals.
  • Develop cross-functional strategies and programs that elevate Lyra customers and members as industry leaders in workforce mental health and advocates for Lyra. 
  • Lead member communications and engagement programs that make access to mental health care and resources simple and easy. 
  • Lead teams responsible for customer marketing, member communications, and customer advocacy.
  • Grow customer communities in virtual and in-person forums. 
  • Partner with our field team to scale high-impact programs for customer references.
  • Work as an internal advocate for customer voices in Lyra initiatives.

Qualifications

  • Visionary self-starter with a keen sense and desire for building world-class customer marketing and engagement programs that shape industries and build lasting communities.
  • 20+ years of relevant experience, including B2B2C marketing strategy and execution leadership.
  • Track record for innovative, ground-breaking marketing and communications programs.
  • Deep experience working strategically with executive-level customers.
  • Demonstrated track record for inspiring and motivating others and leading cross functionally. 
  • Proven ability to execute strategic, multi-channel marketing and communications campaigns connected to organizational objectives.
  • Ability to use data to drive program strategy, effectiveness, and operational efficiency.
  • Excellent communication skills. Ability to communicate data-driven strategy in a clear and concise narrative.
  • Strong program leadership skills with the ability to lead, communicate, implement and analyze a wide range of initiatives in a fast-paced environment.
  • Understanding of and passion for mental health industry transformation.

Diversity & Inclusion

  • Diversity, equity, inclusion, and belonging (DEIB) at Lyra is essential to the way we deliver culturally responsive care, build and manage our provider network, and support holistic efforts to strengthen DEIB in workplaces around the world—including our own.  
  • People come to Lyra with a range of needs, backgrounds, and abilities that influence their response to mental health support. Our diverse network of providers delivers comprehensive mental health treatment and support rooted in culturally responsive care, a multicultural approach that accounts for the impact of cultural backgrounds on each person’s care experience. Learn more at https://www.lyrahealth.com/diversity-equity-inclusion-belonging/

This is a U.S. remote opportunity. #LI-REMOTE

We are an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy), national origin, age (40 or older), disability,  genetic information or any other category protected by law.

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