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Senior Digital Marketing Specialist

Burlingame, California · Go-To-Market · Full-time
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About Lyra Health
Lyra is transforming mental health care through technology with a human touch to help people feel emotionally healthy at work and at home. We work with industry leaders, such as Morgan Stanley, Uber, Amgen, and other Fortune 500 companies, to improve access to effective, high-quality mental health care for their employees and their families. With our innovative digital care platform and global provider network, 10 million people can receive the best care and feel better, faster. Founded by David Ebersman, former CFO of Facebook and Genentech, Lyra has raised more than $900 million.

The Role
The Senior Digital Marketing Specialist has a strong grasp of current digital marketing tools and strategies and can lead digital marketing campaigns from concept to execution. The Senior Digital Marketing Specialist plays a key role on Lyra’s demand generation team and is primarily responsible for seamlessly coordinating and executing digital marketing campaigns.

In collaboration with our digital marketing agency, you’ll create, tweak, and expertly manage content syndication, paid social, paid search, display, and retargeting campaigns to persuade corporate benefits leaders to consider Lyra Health for their mental health benefits.

This role is an individual contributor role and will have a pivotal role in generating new opportunities for our world-class sales teams, and ensuring Lyra is a must-have for every employer.

Responsibilities

  • Use data, customer insights, and industry best practices to identify opportunities to acquire quality leads while working cross-functionally across the organization.
  • Define the buyer journey, drive customer segmentation, map campaign objectives, and collaborate on the assets required for different stages of the buyer journey.
  • Manage paid media channels to generate MQLs and opportunities that meet pipeline targets.
  • Measure and report performance of all PPC and display campaigns, and assess against goals (ROI and KPIs).
  • Launch and optimize various PPC campaigns.
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Improve lead progression through the funnel with strategy development, management buy-in, execution, and reporting.
  • Forecast, measure, analyze, and report the impact of campaign and demand activities on sales pipeline, revenue, and demand funnel velocity.
  • Monitor, analyze, and execute marketing programs while A/B testing and optimizing always-on digital campaigns to ensure strong ROI.
  • Manage budget, execution, and measurement of demand generation activities

Requirements

  • 4+ years of experience of relevant digital marketing experience, b2b tech is a plus!
  • Strong global campaign development, and execution experience.
  • Advanced data analytics skills.
  • Advanced use of Google Adwords, Linkedin Campaign Manager, Adroll (or similar), and Terminus/Demandbase.
  • Familiarity with Salesforce, Marketo, Google Analytics and other 3rd party analytics
  • tools.
  • Prior experience planning and executing campaigns.
  • Ability to quickly understand overall business objectives, create a well-aligned digital marketing strategy and execute plans with clearly defined metrics and KPIs.
  • Significant experience in a growth marketing role, driving demand generation through a variety of digital channels.
  • A creative thinker with a proven ability to effectively execute integrated and streamlined marketing programs.
  • Proactive, hands-on, independent self-starter with enthusiasm for teamwork and collaboration.
  • Ability to collaborate, build relationships, and drive results across teams and at all levels of an organization.

This is a remote opportunity. Qualified candidates located outside of California are welcome to apply!

We are an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy), national origin, age (40 or older), disability,  genetic information or any other category protected by law.

Apply now