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Sr. Content Strategist

Burlingame, California · Go-To-Market · Full-time
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About Lyra Health
Lyra is transforming mental health care through technology with a human touch to help people feel emotionally healthy at work and at home. We work with industry leaders, such as Morgan Stanley, Uber, Amgen, and other Fortune 500 companies, to improve access to effective, high-quality mental health care for their employees and their families. With our innovative digital care platform and global provider network, 10 million people can receive the best care and feel better, faster. Founded by David Ebersman, former CFO of Facebook and Genentech, Lyra has raised more than $900 million.

About the Role
Lyra Health is excited to welcome an experienced content strategist and writer to research and create high-engaging mental health assets for HR business leaders, people managers, and individual employees in global workforces. The right candidate is a talented storyteller who can develop marketing content that resonates with both customers (employers) and members (employees). 

Working closely with marketing stakeholders and subject matter experts, this individual will play a critical role in helping our rapidly growing team draft and revise our short- and long-form collateral, including robust articles, communications guides, and flyers. The successful candidate will also be an editorial expert in making recommendations to iterate and improve existing content. 

Applicants have the option to work remotely while partnering with leading experts in mental health to address one of the greatest problems of our time. We are looking for someone who is eager to understand the audiences we serve, including those receiving care and employers looking to expand benefits for their teams. 

Additionally, this person should be able to apply a thoughtful DEIB lens to all work. Individual identity is a core component of mental health, and the ideal candidate can blend sensitivity with a passion for advocacy for both US and global audiences. To that end, We seek applicants from all backgrounds to ensure we get the best, most creative talent on our team. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, color, national origin, age, sex, sexual orientation, disability status, or any other characteristic protected by applicable law.

Responsibilities

  • Execute and develop content strategies with copy that supports and amplifies our short- and long-term marketing initiatives
  • Make recommendations to optimize content based on customer feedback
  • Stay on top of marketing and mental health trends and pitch content ideas that will encourage readers to sign up for care
  • Ensure brand alignment in copy through tone, voice, and terminology
  • Review content and edit for clarity, brevity, effectiveness, and a11y/WCAG accessibility
  • Collaborate with account managers and graphic designers to uphold branding across marketing deliverables
  • Team up with subject matter experts to ensure clinical accuracy and relevance
  • Be a champion for culturally responsive messaging that is delivered in ways that support individuals and also objectives of the customer

Qualifications

  • 8+ years of editorial experience, at least 3+ in content marketing
  • Engaging portfolio of published work that demonstrates exceptional writing skills and ability to translate complex topics into simple, digestible content
  • Strong command of AP style, and upholding brand identity in a variety of formats
  • Fluency in web accessibility (a11y), WCAG, alt text and POUR
  • Ability to deliver feedback thoughtfully and receive it gracefully
  • Understanding of copywriting tactics to activate readers at various parts of the marketing funnel/consumer journey
  • Familiarity with tools such as Google suite, JIRA, Asana and Adobe
  • Demonstrated skills in project management and the ability to multitask and prioritize projects autonomously
  • Interest in professional development in a high-growth setting

Required

  • Mastery of copywriting, specifically for marketing
  • Knowledge of AP style/brand identity
  • Training in accessibility 
  • Editing proficiency in Google, Word and Adobe platforms
  • Ability to actively prioritize and collaborate in virtual settings and across time zones
  • Advocate of cultural competency and sensitive to nuance of regional variations and geodynamic interpretations of mental health

Preferred

  • Background in in health care or tech
  • Familiarity with JIRA/Asana
  • Experience managing freelancers
  • History of working with graphic designers and tailoring copy to layout
  • Comfortable in client/customer-facing meetings and poise when educating others on content execution

Pay and Benefits

The anticipated annual base salary range for this full-time position is $95,000-146,000. The base range is determined by role and level, and placement within the range will depend on a number of job-related factors, including but not limited to your skills, qualifications, experience and location.
 
At Lyra, base salary is only one aspect of an employee’s total compensation package, which additionally may include discretionary restricted stock unit awards, comprehensive medical and dental coverage, and retirement benefits. This role may also be eligible for discretionary bonuses. 

We are an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy), national origin, age (40 or older), disability,  genetic information or any other category protected by law.

Apply now